“Sex is no longer a taboo topic discussed behind closed doors. Between the 50 Shades of Grey global phenomenon and films like Hysteria, people around the world are empowered to not only talk about, but take charge of their sexual health,” said Kate Cronin, Global Head of Ogilvy PR’s Healthcare Practice and Managing Director for Ogilvy PR/New York. “Marrying our strong healthcare background with our consumer branding expertise, this new relationship with Standard Innovation Corporation further strengthens our position as leaders in the consumer health industry.”
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