Startups Shake up the Sleepy Vibrator Market

Bloomberg Business Week highlights a few startup companies that have been shaking things up in the vibrator market. Among them is Standard Innovation with its We-Vibe family of products and the launch of their latest solo toy- The Thrill. Read more here! 

Launched in 2008 with less than $1 million in funding, Bruce and Melody Murison’s first product was the We-Vibe, a C-shaped dual vibrator designed to be enjoyed by both partners while having sex. Their 40-employee Ottawa (Canada) company,Standard Innovation, has since introduced a slew of other gizmos and sold a total of more than 2 million units online and in stores around the world. “While we use technology to make our lives better every day, it seems that few companies have applied that thinking to making our sex lives better,” says Danny Osadca, Standard’s chief executive.

We-Vibe 3 Product Photo

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