Fueling the company’s success is the revival, aided by books such as Fifty Shades of Grey. of a sexual revolution movement first identified in the 1960s. The erotic nature of the books has people opening up about their sexuality and looking to mainstream retailers to help them satisfy their newly admitted cravings.
“Now, the mainstream market is looking at this and saying, ‘We need to get involved in this because our customers are looking for it.’ This Fifty shades of Grey is creating an environment where it’s OK to talk about it,” said Osadca. “All of a sudden its OK for people to talk about sexual health. Drugstores are carrying our product.”“