Forbes Magazine features We-Vibes sales growth due to the Fifty Shades of Grey phenomenon.
The Fifty Shades sensation has impacted the sex toy industry even with indirect tie-ins. Danny Osadca, CEO of Standard Innovation Corporation, maker of the popular We-Vibe personal massager, says mainstream acceptance has greatly benefited his company’s bottom line. In July and August of this year, in what they consider their slow season (holidays and Valentine’s Day is when their sales are normally buzzing), U.S. sales grew by 119% compared to the same time in 2011. Overall, they’ve seen an impressive 50 percent year over year growth in annual sales.