We-Vibe finalist for prestigious Entrepreneur of the Year Award

We-Vibe selected in business to consumer category, winners to be unveiled at November 2011 gala

Ottawa, July 7, 2011 – Ottawa’s Standard Innovation Corporation (SIC) has been selected from hundreds of nominees across Canada as a finalist for the prestigious Ernst & Young Entrepreneur of the Year Award in the business to consumer category. Finalists were chosen based on variety of factors including motivation and leadership, innovation, financial performance and community involvement, and represent Canada’s fastest-rising business leaders. Winners will be unveiled at a Toronto gala on November 2, 2011.

"It’s an honour for SIC to be recognized on a national platform like this one," said Bruce Murison, Canadian inventor of the We-Vibe. "Our success is a tribute not only to the uniqueness of our product, but to our passionate team who share our core vision to transform the lives of couples worldwide.”

Standard Innovation Corporation was launched in 2003 when co-founder and inventor Bruce Murison saw a gap in the market of sexual wellness products, and with a passion for improving intimacy and playfulness set out to create the world’s first vibrator for couples.

In 2008 the We-Vibe was launched to international success, and has since become the fastest-selling vibrator in history, garnering awards, acclaim and widespread media attention. It remains the world’s only couples-vibrator.

Since launching its first product, SIC has since broadened its range to include the We-Vibe II, and intimate massagers We-Vibe Salsa, Tango, and Touch.

In keeping with the company’s values, all products are eco-friendly, body-safe and quality-produced, which makes them stand out from other products in the industry. SIC products are distributed in 50 countries worldwide and sold in drug stores and luxury boutiques.

Since 1994, the Ernst & Young Entrepreneur Of The Year Award has honoured outstanding Canadians who have turned their unique business vision into successful reality.

Award-winners represent a diverse range of the best and brightest from across the country. Notable former Canada-wide recipients include Cirque du Soleil, The Mattamy Corporation, and The Brick Warehouse Corporation. Judges include leading figures from the business and academic communities, the previous year's national award winner, and independent industry experts.

National Post, La Presse and RDI are national sponsors. For more details on the 2011 awards, visit http://www.ey.com/CA/en/About-us/Entrepreneur-Of-The-Year.

About the We-Vibe

As the perfect intimate gift, the We-Vibe II is the world's most popular rechargeable vibrator for couples. The product's unique design allows for it to be worn while making love, allowing both partners to enjoy a truly shared and intimate experience. Launched in early 2008, the We-Vibe is now distributed on every continent and in over 50 countries by thousands of retailers, including leading drug store chains, luxury boutiques, and adult stores.

For more information, visit www.we-vibe.com.

Follow the company on Facebook: http://www.facebook.com/officialwevibe and on Twitter: http://twitter.com/#!/ms_wevibe.
For media enquiries please call +1 613 828 6678 x 227 or email press@wevibe.com.