Standard Innovation Corp. celebrates mainstream distribution as a sign of social evolution
Ottawa, ON. (April 18, 2012) – Standard Innovation Corporation (SIC) continues to pave the way as a leader in the health and wellness industry, with their full line of We- Vibe products carried in major drug stores across North America.
SIC’s innovative family of vibrators were created to improve sexual pleasure among couples and increase healthy sexual activity. The We-Vibe brand has broken new ground, with their sexual enhancement devices that are modest enough to be sold in drug stores, making great sex more accessible.
What is a We-Vibe?
The We-Vibe® is the world’s most popular rechargeable vibrator for couples, designed to be worn during love-making. The innovative design uses two custom-engineered motors to add hands-free stimulation of the clitoris and G-spot to shared play. The recently launched We-Vibe® 3’s updated technology provides improved features (like
40% more power a remote control and waterproof design!) to help couples achieve new levels of pleasure.
All We-Vibe products uphold the brand’s commitment to comfort, safety, and sustainability. Each We-Vibe product is made with 100% body-safe medical-grade silicon, has a long-lasting rechargeable battery, fully recyclable packaging and is produced through a carbon-neutral manufacturing process.
“We are very excited that We-Vibe is now available in drug stores. Mainstream retailers and consumers have come to realize that sexual pleasure is a part of everyday life and something we needn’t shy away from,” says Leon Benz, VP Marketing at SIC. “Having high-quality and innovative products like ours available in drug stores will only further prove this point and make sexual pleasure more accessible.”
Standard Innovation congratulates and celebrates their new partners as pioneers in shaping the future and accessibility of sexual wellness.
Visit the We-Vibe Storefinder or contact Rexall, London Drugs or Walgreens to find your nearest retailer.
Learn more at www.We-Vibe.com. Join the conversation, @ms_wevibe.
About Standard Innovation Corporation
Standard Innovation Corporation (SIC) is shaping the future of the sexual health and wellness industry as the premier provider of products that enable couples to improve satisfaction in their intimate relationships and wellbeing.
Since the launch of the company’s best-selling vibrator for couples – the We-Vibe® – in
2008, SIC has built a reputation for innovation in the industry for both design and pioneering the use of quality, eco-friendly and body safe materials in all of their products.
The full family of We-Vibe products (which includes the We-Vibe® 2, We-Vibe® 3, the
We-Vibe® Touch, We-Vibe® Tango and We-Vibe® Salsa) are distributed in more than
50 countries by thousands of retailers.
To see what the buzz is about, please contact:
Robyn Drewnowsky | NKPR | robyn@nkpr.net | 416.365.3630 ext. 248
Brittany Lockhart | NKPR | brittany@nkpr.net | 416.365.3630 ext. 245


