Standard Innovation files claim in Canadian Federal Court to uphold and enforce its We-Vibe® patent

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Standard Innovation files claim in Canadian Federal Court to uphold and enforce its We-Vibe® patent Back to press releases

LELO and distributors named in the claim

April 16, 2012. Ottawa, ON – Standard Innovation Corporation (SIC), a leading manufacturer of sexual health and wellness products, has commenced a legal proceeding in the Canadian Federal Court to enforce its patent and industrial design registration for We-Vibe®, the world’s #1 vibrator for couples worn by women during intimacy.

The recent launch of similar products by Lelo caused SIC to take the necessary steps to enforce its intellectual property rights. Danny Osadca, SIC Chief Executive Officer, said “The We-Vibe® is a world-wide sensation and the number one product in its category. The We-Vibe® is protected by Canadian patents and we intend to enforce our valuable intellectual property rights, as required, based on the actions of our competitors.”

SIC is seeking relief and compensation in the Canadian Federal Court for infringement of its Canadian patents and Canadian industrial design registration. The claim names as defendants manufacturers LELOi AB, LELO Inc., LELO Shanghai Trading, Ltd., and distributors 1531011 Ontario Inc. (JDS Wholesales & Distributors), CANA International Distributing Inc. (Sexy Living), LandCo Import International Inc., and TBMBM Inc. (Pink Cherry).

The We-Vibe®  is also protected by utility and design patents in the United States, Europe, Mexico, Australia, Brazil, Japan, and China.

Recently, SIC filed a lawsuit against LELO in U.S. District Court that seeks relief and compensation for patent infringement in the U.S., and is the Complainant in a pending investigation against LELO and others before the U.S. International Trade Commission.

Standard Innovation Corporation, a privately held company headquartered in Ottawa, Canada, is a world leader in high quality, safe, eco-friendly intimate products. We-Vibe®  was engineered to enhance the couple experience. The product is the most popular couples’ device in the world, with more than a million units sold.

Media contact:

Sarah Bobas | Standard Innovation Corporation | 613.828.6678 x 244 |
sbobas@standardinnovation.com

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