Canadian manufacturer welcomes Eroticpoint and Pleasure Dreams to their growing team of global partners
OTTAWA, April 12, 2012 – Standard Innovation Corporation, Canadian manufacturer of the best-selling family of We-Vibe products, is proud to announce an alliance strengthening its global distribution network into the South American market.
The agreement, signed between Standard Innovation Corporation (SIC) and Eroticpoint and Pleasure Dreams, identifies these two new partners as the sole distributors of the complete portfolio of SIC manufactured products to resellers in the Brazilian market.
Standard Innovation’s VP of Marketing, Leon Benz, travelled to SaoPaolo to meet with distributors within the Brazilian market to determine who was the best choice to represent the company’s impressive product line.
The final decision to sign with these two companies, responds to SIC’s mission to find partners with values consistent with their philosophy to provide best in class customer service and support. Through these new partners SIC will support the retailers in these markets, as they do around the world, with merchandising materials, display fixtures, samples and promotional programs to help drive sales and consumer awareness in the region.
“Finding strategic and enthusiastic partners like Eroticpoint and Pleasure Dreams is critical to our success as a global corporation, because it allows us increased presence of We-Vibe products in the Brazilian market and the ability to seize new opportunities” says Benz.
The trip timing coincided with EroticFair (the largest adult novelty show in Latin America)
where We-Vibe was featured prominently and was the talk of the show.
Noticing the positive reception, Benz added “Brand recognition and awareness in the region is impressively high given the low market saturation to date. This is an exciting realization for all of us as it speaks to the tremendous opportunity and potential for growth that exists here with these products.”
Look for We-Vibe promotions from these partners as Dia Dos Namorados approaches
(Brazilian Valentine’s Day – June 12th).
For more information about We-Vibe and to find out where to buy visit we-vibe.com
About Standard Innovation Corporation
Standard Innovation Corporation (SIC) is shaping the future of the sexual health and wellness industry as the premier provider of products that enable couples to improve satisfaction in their intimate relationships and wellbeing.
Since the launch of the company’s best-selling vibrator for couples – the We-Vibe® – in
2008, SIC has built a reputation for innovation in the industry for both design and pioneering the use of quality, eco-friendly and body safe materials in all of their products.
The full family of We-Vibe products (which includes the We-Vibe® 2, We-Vibe® 3, the We- Vibe® Touch, We-Vibe® Tango and We-Vibe® Salsa) are distributed in more than 50 countries by thousands of retailers.
To see what the buzz is about, please contact:
Robyn Drewnowsky | NKPR | robyn@nkpr.net | 416.365.3630 ext. 248
Brittany Lockhart | NKPR | brittany@nkpr.net | 416.365.3630 ext. 245
