September 17, 2012—OTTAWA, ONTARIO— Standard Innovation® Corporation, the manufacturer of the We-Vibe® family of sexual wellness products, is pleased to announce the appointment of Lorraine Byerley to Vice President, Marketing, and the promotion of Amanda Leighton to Team Lead Customer Service. The appointments will drive the worldwide growth strategy and ensure the continued delivery of world-class customer service to Standard Innovation’s ever-growing base of valued partners and consumers.
Lorraine holds a substantive marketing and communications management track record. Prior to joining Standard Innovation, she held senior marketing, online marketing and corporate communications positions with Alcatel, Alcatel-Lucent and DY 4 Systems. Lorraine brings more than 15 years of international experience to her role leading Standard Innovation’s global marketing and communications strategy.
“As worldwide demand for the We-Vibe brand of couples-focused and solo-use intimate massagers continues to grow, the Company adds talent in lock step,” explains Danny Osadca, CEO, Standard Innovation, “I worked with Lorraine at DY 4 and know that her management style and broad-based marketing expertise will greatly benefit the Company. Likewise, it’s been my pleasure to work with Amanda during her tenure with Standard Innovation. Not only has Amanda been instrumental in building our world-class customer service program, she has demonstrated strong leadership skills. Amanda’s promotion also demonstrates our commitment to developing our internal talent.”
Lorraine is a member of the management team reporting to Danny Osadca, CEO. She holds a Masters of Environmental Design from the University of Calgary and a Bachelor of Arts from McGill University.
Amanda has a background in Commerce and business systems. Since joining Standard Innovation’s Customer Service team in December of 2010, Amanda has helped to develop first-rate systems and processes to support our channel partners.
About We-Vibe® and Standard Innovation® Corporation
Standard Innovation Corporation is a world leader in designing and manufacturing high-quality, safe, eco-friendly intimate products. Their original and signature couples' product, the We-Vibe, quickly became the fastest selling sexual wellness product of its type in history. Dedicated to shaping the future of sexual health and well-being, Standard Innovation expanded their product family to include a solo-line of products including the Touch and Tango (all by We-Vibe). The full family of Standard Innovation’s We-Vibe branded products is currently available at thousands of retail locations in over 50 countries around the world.