November 14, 2012—OTTAWA, ONTARIO—Last month Standard Innovation® Corporation, the designer and manufacturer of the We-Vibe® family of sexual wellness products, unveiled the new solo-use Thrill by We-Vibe™ vibrator to distributors, retailers and journalists around the world. In October alone, the multi-media marketing campaign reached millions globally through multimedia press releases, journalist interviews, radio news releases and a high-impact web media tour with sexologist Dr. Trina Read. Just one month into sales, orders for Thrill have more than doubled compared to forecast as retailers look ahead to the busy holiday shopping season.
Pre-launch tactics to channel partners communicated that the Thrill would be a solo-play vibrator that delivers intense stimulation to both the C-spot and G-spot through eight powerful yet ultra-quiet vibration modes. At the launch in early October at industry trade events and in-person meetings, Standard Innovation unveiled the Thrill to channel partners.
“During the past summer, we launched the Thrill to our global distribution network and invited them to pre-order the product,” explains Danny Osadca, CEO, Standard Innovation, “Once they had the opportunity to see and handle the product they multiplied their orders. Their excitement is a testament to the success of the newest addition to our solo-use product family. Certainly, for women, the Thrill will be the most exciting gift under the tree.”
The look of Thrill is a conversation starter. Its unique, ergonomic-based design provides women with maximum comfort, control and pleasurable rumbles. The vibrator has a high-quality USB charging system that rapidly recharges in 90 minutes for up to two hours of play. It’s made with body-safe materials, including medical-grade silicone. The waterproof design features no openings, no removable parts and cleans easily with soap and water. For more information about Thrill and the company’s other products, visit we-vibe.com.
About We-Vibe® and Standard Innovation® Corporation
Standard Innovation Corporation is a world leader in designing and manufacturing high-quality, safe, eco-friendly intimate products. Their original and signature couples' product, the We-Vibe, quickly became the fastest selling sexual wellness product of its type in history. Dedicated to shaping the future of sexual health and well-being, Standard Innovation expanded their product family to include a solo-line of products including the Thrill, Touch and Tango (all by We-Vibe). The full family of Standard Innovation’s We-Vibe branded products is currently available at thousands of retail locations in over 50 countries around the world.
Vice President, Marketing, Standard Innovation Corporation
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