Staying true to its reputation as the world's most popular vibrator for couples, the We-Vibe was flying off the shelves this Valentine's Day.

Retailers from around the world are reporting the We-Vibe as a Valentine's Day top seller and they aren't surprised. A couples' toy by design, the c-shaped vibrator can be worn while making love, making it a win-win gift for both the gifter and the giftee.

The surge in sales during the pre-Valentine's period could also be credited to the We-Vibe's inclusion on gift lifts like “Valentine's Day Sex Toys That Will Blow Your Mind”, and to editorial advice calling the We-Vibe the “one toy every woman and couple should indulge in.” and the “perfect Valentine's present”.

These new We-Vibe owners join the over 1.5 million people now use the We-Vibe to add more fun and intimacy into their loving relationships. Feedback from consumers, experts and retailers shows that this popularity can be credited to the non-threatening nature of the product and the unique ability to provide shared pleasure.

“The unprecedented success of the We-Vibe is a global phenomenon that reflects a deep desire in couples to be happier in their relationships,” states We-Vibe inventor Bruce Murison. “The We-Vibe provides a meaningful, healthy and fun way for couples to enhance their sexual wellness.”

Since the fall of 2010, with this Valentine's success and a global Christmas sales surge, We-Vibe has experienced annual sales growth of over 200% and is one of the fastest-selling adult toys ever.