Leon Benz appointed as Vice President of Marketing
Toronto, ON. (September 29, 2011) – Standard Innovation Corporation (SIC), inventor and maker of We-Vibe, the world’s most popular rechargeable vibrator for couples, is thrilled to welcome Leon Benz as Vice President of Marketing.
To date, the We-Vibe has enhanced millions of couple’s relationships through its unique experience of shared stimulation. As Vice President of Marketing, Benz will drive the We-Vibe marketing strategy, taking the buzz to an entire new level!
With 14 years of experience in the marketing consumer and personal care products industry, most recently in a senior leadership role with Conair Consumer Products Canada, Benz knows the mass retail market.
“Not only does Leon bring years of expertise from the personal care product industry, his energy and instant excitement for our product line – in particular our soon-to-launch We-Vibe 3 assured me that he is the right one to help couples have more fun together with We-Vibe’s unique and safe technology,” states Danny Osadca, CEO of Standard Innovation Corporation.
In his new Role, Benz will lead the global launch of the much-anticipated We-Vibe 3. The We-Vibe 3 builds on SIC’s patented technology with updated features to help couples achieve new pleasure levels.
About the We-Vibe
As the perfect intimate gift, the We-Vibe is the world’s most popular rechargeable vibrator for couples. The product’s unique design allows it to be worn during sex, maximizing pleasure for both partners. Launched in early 2008, the We-Vibe is now distributed on every continent, in more than 50 countries by thousands of retailers – including leading drug store chains, luxury boutiques and adult stores. Learn more at www.we-vibe.com.