The best selling Canadian Adult Toy, the We-Vibe, was crowned Best Adult Product 2010 at last night's ETO Awards in Birmingham, UK.

The ETO Awards honour the highest achievers in the erotic trade industry, including online retailers, lingerie companies, magazines, film distributors and sex toy manufacturers.

We-Vibe has proven itself to be a leader and innovator in the adult toy industry since the launch of the product in early 2008. The Canadian based company has expanded at an impressive rate and is now carried in over 50 countries around the world. This UK award win truly shows the global popularity of the product.

"Winning the ETO Best Adult Product Award last night continues to demonstrate that the We-Vibe is a game-changing product and a true technological innovation. We are thrilled to be formally recognized with this award." states company President Nelson Wood.

We-Vibe adds this award to their trophy case that includes Best Selling Product 2009 (Venus Berlin), Hot Product 2009 (Storerotica), Best Toy for Couples 2009 (UK Sex Toy Awards) and Most Innovative Product 2008 (Venus Berlin).

The award was accepted on their behalf by their UK distribution partner and friends at LoveHoney.

About the We-Vibe

The We-Vibe, designed in Canada by Standard Innovation Corporation, is the world's most popular rechargeable vibrator for couples. Almost a million people already use it to inject more fun and intimacy into their loving relationships. The silicone-encased, C- shaped We-Vibe can be worn while making love, allowing both partners to enjoy the vibrations for a truly shared and intimate experience. The We-Vibe is a global sensation, garnering rave reviews, massive media coverage and major industry awards.

For more information, visit www.we-vibe.com.

Follow the company on Facebook: http://www.facebook.com/officialwevibe and on Twitter: http://twitter.com/#!/ms_wevibe.
For media enquiries please call +1 613 828 6678 x 227 or email press@wevibe.com.