Standard Innovation is proud to announce that company founder and We-Vibe inventor, Bruce Murison, was nominated for the Ernst & Young Entrepreneur of the Year 2010 Awards.

The prestigious awards honour outstanding entrepreneurs who have turned their unique business vision into successful reality.

Nominees and finalists for these awards are judged based on an assessment of financial performance, strategic direction and product or service innovation, company leadership, values and community involvement.

Bruce was an exemplary candidate given the impressive and inspiring trajectory of the success he and We-Vibe have experienced in such a short time period. Since it's launch in early 2008, the We-Vibe has become the best selling vibrating sex aid in the world. The We-Vibe is a global sensation, garnering rave reviews, massive media coverage and major industry awards. It was named Top Selling Product, Most Innovative Product, Hot Product, and Toy of the Year.

Ernst and Young has released the list of finalists, and although he was not selected to continue to last round, Bruce's recognition from this prestigious committee is a testament to his remarkable story.

"I was honoured to be considered for this award in the company of such outstanding talent and accomplished nominees," states Bruce Murison.

About the We-Vibe

The We-Vibe, designed in Canada by Standard Innovation Corporation, is the world's most popular rechargeable vibrator for couples. Almost a million people already use it to inject more fun and intimacy into their loving relationships. The silicone-encased, C-shaped We-Vibe can be worn while making love, allowing both partners to enjoy the vibrations for a truly shared and intimate experience.

For more information, visit www.we-vibe.com.

Follow the company on Facebook: http://www.facebook.com/officialwevibe and on Twitter: http://twitter.com/#!/ms_wevibe.
For media enquiries please call +1 613 828 6678 x 227 or email press@wevibe.com.