Press Releases

USITC Advisory Opinion

July 2, 2014 — OTTAWA, ONTARIO — Standard Innovation® Corporation, the manufacturer of the We-Vibe® brand of sexual wellness products, announces that on June 30, 2014, the United States International Trade Commission (USITC) issued an advisory opinion that Lelo’s Ida and Tara products are outside the scope of the Commission’s General Exclusion Order and Cease and Desist Order.

In June 2013, the USITC banned the importation of infringing Lelo products, including the Tiani and Tiani 2. These products infringed Standard Innovation’s valid U.S. Patent No. 7,931,605 (“’605 Patent”). Subsequently, Lelo released the Ida and Tara, and in September 2013, requested an advisory opinion from the USITC on the Ida and Tara.

The issue of whether Lelo’s Ida and Tara products infringe Standard Innovation’s patent, which Standard Innovation maintains to be the case, remains open to be decided on the merits following a complete court trial. Advisory opinions are not binding on district courts. An "advisory opinion” from the USITC offers advice to those who request it as to whether a particular imported product falls within the scope of a previously issued USITC exclusionary order. Also unlike final determinations, which have the weight of conclusive legal findings, advisory opinions are merely advisory and can be revoked by the USITC at any time.

While Standard Innovation is disappointed with the decision and disagrees with the finding that the Ida and Tara products do not infringe Standard Innovation’s ’605 Patent, alternative avenues of relief remain open for what Standard Innovation believes is a continued infringement by Lelo. Standard Innovation will continue to enforce its valuable intellectual property rights, including pursuing legal action against those parties who attempt to market and sell infringing products.

The USITC’s prior decision stands that other Lelo products, including the Tiani and Tiani 2, directly infringe Standard Innovation’s ’605 Patent. Standard Innovation emphasizes that the General Exclusion Order and Cease and Desist Orders that issued in June 2013 still remain in full effect and Standard Innovation continues to enforce those orders to the full extent permissible by law.

Standard Innovation was represented by Osha Liang LLP and Mayer Brown before the ITC, and Osler, Hoskin & Harcourt as coordinating litigation and intellectual property counsel.

We-Vibe distributors and retailers with any questions or concerns should contact Standard Innovation at

About Standard Innovation®

Standard Innovation Corporation is a world leader in designing and manufacturing high-quality, body-safe, eco-friendly intimate products. Its original and signature couples product, We-Vibe, quickly became the fastest selling sexual wellness product of its type in history. Dedicated to shaping the future of sexual health and well-being, Standard Innovation expanded its product family to include a solo line of products including Thrill by We-Vibe, Tango by We-Vibe and Touch by We-Vibe. The full line of We-Vibe® products is currently available at thousands of retail locations in over 50 countries around the world.


Media Contact:
Denny Alexander
Communications Manager
Call: +01 (613) 828-6678 x237
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