Press Releases

Standard Innovation Corporation responds to patent infringement claim filed by Lelo Inc.

April 3, 2013 — OTTAWA, ONTARIO — Standard Innovation Corporation® is the designer and manufacturer of the We-Vibe® family of sexual wellness products. On March 28, 2013, Lelo Inc. issued a press release announcing it filed a lawsuit in the United States District Court for the Northern District of California, alleging that Standard Innovation infringes a US patent for a massager charging mechanism that Lelo recently purchased, not something Lelo invented itself.

While common in other industries, this is Standard Innovation’s only experience with or knowledge of patent trolling in the adult novelties industry, and the Company views Lelo’s lawsuit as an act of retaliation for lawsuits brought by Standard Innovation alleging that Lelo’s products infringe Standard Innovation’s pioneering patent covering the We-Vibe® products. The lawsuit by Lelo does not pertain to Standard Innovation’s patented worn while making love device, rather the lawsuit pertains to the massager charging mechanism of the We-Vibe 3. Standard Innovation will thoroughly assess the situation and take appropriate action.

On January 8, 2013, Judge Thomas Pender of the United States International Trade Commission (ITC) released his initial determination in the investigation by the ITC under “Section 337” finding that certain Lelo products, including the Tiani, Tiani 2, and Mahana, infringe more than 60 claims of Standard Innovation’s U.S. Patent No. 7,931,605. The ITC is currently scheduled to deliver its final determination on June 7, 2013. Standard Innovation is confident that the ITC will uphold its initial determination that the Company’s patent is valid and infringed by Lelo.

About We-Vibe® and Standard Innovation®

Standard Innovation Corporation is a world leader in designing and manufacturing high-quality, safe, eco-friendly intimate products. Its original and signature couples product, the We-Vibe, quickly became the fastest selling sexual wellness product of its type in history. Dedicated to shaping the future of sexual health and well-being, Standard Innovation expanded its product family to include a solo-line of products including Thrill by We-Vibe, Tango by We-Vibe and Touch by We-Vibe. The full line of Standard Innovation’s We-Vibe® branded products is currently available at thousands of retail locations in over 50 countries around the world.

Media Contact:
Denny Alexander
Communications Manager
Email: dalexander@we-vibe.com
Call: +01 (613) 828-6678 x237
Visit: we-vibe.com

Attachments:
SI_Lelo_Apr3_2013.pdf

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