Press Releases

Standard Innovation announces new Chief Executive Officer

May 21, 2014 — OTTAWA, ONTARIO — Standard Innovation® is pleased to announce the appointment of Anne Finlayson as the company’s new CEO.

Anne Finlayson brings a wealth of knowledge and experience to the role. Before this appointment, she was Standard Innovation’s CFO, responsible for operations, product introductions and intellectual property protection. Anne Finlayson has a long history with Standard Innovation, having been part of the company’s management team since it was founded. Her mandate focuses on overall company growth and performance, strategic direction and product innovation.

“I am thrilled to lead Standard Innovation as we continue to invest in new product research and development,” said Anne Finlayson. “We have a very strong team in place to continue building the We-Vibe brand and bring new products to market in the coming months.”

Before joining Standard Innovation, Anne Finlayson held positions in finance and supply chain management at Nortel Networks, Coresim and Lytica. She holds a Bachelor of Economics & Computer Science degree from the University of Toronto as well as a MBA from the University of Western Ontario.

About Standard Innovation®

Standard Innovation is a world leader in designing and manufacturing high-quality, body-safe, eco-friendly intimate products. Its original and signature couples product, We-Vibe®, quickly became the fastest selling sexual wellness product of its type in history. Dedicated to shaping the future of sexual health and wellness, Standard Innovation expanded its product family to include a solo line of products including Tango by We-Vibe and Touch by We-Vibe. The full line of We-Vibe® products is currently available at thousands of retail locations in over 50 countries around the world.

Media Contact:
Denny Alexander
Communications Manager
Email: dalexander@we-vibe.com
Call: +01 (613) 828-6678 x237
Visit: we-vibe.com

Attachments:
SIC_CEO_announcement.pdf