Press Releases

Sexual Health Headlines Consumer Electronics Show For The First Time

January 2, 2013 — NEW YORK, NY — Technology and sexual health will merge at the 2013 International Consumer Electronics Show (CES) as executives from Standard Innovation®, makers of the We-Vibe®—the first and fastest selling couple's vibrator in the world, will present on how science is enhancing sex and intimacy in the new millennium.

Standard Innovation's participation marks the first time a sexual health company has been asked to speak at the technology mega-conference, taking place Tuesday, January 8 to Friday, January 11 in Las Vegas, NV. Each executive from the Canadian-based company will touch on a different facet of how technology is reshaping the future of sexual health and wellness:

In addition to speaking, the company's latest product, The Thrill by We-Vibe™ was recognized by a panel of veteran technology journalists as a Semi-Finalist in the prestigious Last Gadget Standing, another CES first. The annual competition highlights top products that will endure as the digital world continues to change. The Thrill, which was just launched this fall, adapts the unique, "c-shape" ergonomic design of the original We-Vibe couples product for solo play. The product was developed based on customer feedback and consumer demand: a recent poll by ICR Survey of women ages 18 to 60 years shows that nearly 1 in 4 American women want a bigger "thrill" in bed.

Standard Innovation employs world-class professional engineers and industrial designers—some of whom used to make bomb suits and power tools—who now apply the same rigorous advanced technology design processes and testing to the sexual health industry. The company spends millions in research and development, utilizing the same cutting-edge design tools as traditional high tech designers: in-house silicone molding, 3D printing, libraries of more than 400 digital human anatomies and medical mannequins to develop, test and produce a select line of premium products.

"We are honored to have such a strong presence at CES this year. Our goal is to apply the same high-level thinking and processes found in traditional consumer electronics to advance the future of sexual health," said CEO Danny Osadca . "By creating safe, non-intimidating and quality products, we offer an unmatched user experience—a critical factor to success, particularly in this industry."

Visit We-Vibe on the CES floor at Booth 26530, South Hall 2.

About We-Vibe® and Standard Innovation®

Standard Innovation Corporation is a world leader in designing and manufacturing high-quality, safe, eco-friendly intimate products. Its original and signature couples product, the We-Vibe, quickly became the fastest selling sexual wellness product of its type in history. Dedicated to shaping the future of sexual health and well-being, Standard Innovation expanded its product family to include a solo-line of products including Thrill by We-Vibe, Tango by We-Vibe and Touch by We-Vibe. The full line of Standard Innovation’s We-Vibe® branded products is currently available at thousands of retail locations in over 50 countries around the world.

Media Contact:
Denny Alexander
Communications Manager
Email: dalexander@we-vibe.com
Call: +01 (613) 828-6678 x237
Visit: we-vibe.com

Attachments:
SI_PR_ANME__2013.pdf

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