Bruce and Melody Murison had a mission: to create a safe, eco-friendly and fun sexual aid for couples. After thousands of design iterations, they created the revolutionary We-Vibe®.
Fast forward to seven years later, and Melody is beaming as she watches Bruce come off the stage, his Ernst & Young Entrepreneur Of The Year® Finalist trophy in hand. He was one of three finalists in the Business to Consumer category for Ontario at the regional awards ceremony held at the Metro Convention Center in Toronto last Wednesday night.
We caught up with Bruce and Melody after the awards to chat about the experience.
How did you feel about being among the Ontario finalists?
Bruce: “I was delighted to be among the top economic activity generators in Canada. We should all be thankful for such a free and opportunity-rich country to call home.”
Melody: “Proud! It felt like the Oscars, complete with black ties, cameras flashing, and even a yellow carpet. I was moved by the stories of entrepreneurs transforming ideas into business and risking it all. We lived that with the We-Vibe® – and came out a success.”
What was the highlight of the Entrepreneur of the Year experience?
Bruce: “The highlight for me was reflecting back on how far we have come in such a short time. It was great to share the experience with Melody and the team.”
Melody: “The highlight for me was seeing Bruce come down off the stage, smiling proudly, holding his trophy. He achieved his dream: creating and tenaciously taking a product to market, patenting it and – with an excellent team – built a globally successful business.”
Congratulations Bruce and Melody! Your inspired idea and perseverance has helped bring more fun and intimacy to the lives of millions of couples around the world.
To see more photos of Bruce and Melody at the awards gala, check out We-Vibe® on Flickr.
For more information on the Ernst & Young Entrepreneur of the Year Award process, visit ey.com.