The World's Greatest Feel-Good Story

Shaping an industry

We-Vibe® designs and manufactures world-leading couples and solo vibrators. Our world-class engineers and industrial designers work closely with sexual wellness experts, doctors and consumers to design and develop intimate products that work in sync with the human body. We use state-of-the-art techniques and tools to make sure our products set new industry standards for ergonomic design and high performance while remaining eco‑friendly and body-safe.

We-Vibe is from Standard Innovation®, a Canadian company dedicated to shaping the future of sexual health and wellness.

Watch the We-Vibe story

Our obsession

Playfulness, intimacy and sexual satisfaction

We-Vibe is the most popular rechargeable vibrator for couples in the world, with over 2 million people using it to inject more fun and intimacy into their loving relationships.


Our inspiration

The universal desire for shared pleasure and intimacy

Inventor Bruce Murison wondered why there wasn't a massager that could just slide in between a couple while they made love. The more he researched, the more he found an industry full of products that were intimidating, poorly designed and cheaply made of potentially toxic materials. And nothing was specifically designed for shared use by couples.


Our solution

Many years and thousands of designs later

Bruce and Melody had a mission. They founded Standard Innovation Corporation and Bruce dedicated himself to the enormous – and enormously important – task of creating a safe, high quality, eco-friendly sexual aid that enhances the love-making experience for couples. Many years and thousands of design iterations later, the ideal solution was found.

The result is the patented, silicone-encased, worn while making love We-Vibe. The arm between the two vibrating ends is perfectly proportioned, with just the right amount of flex and slenderness to hold the We-Vibe gently in place, while leaving plenty of room for him to slide inside and share the pleasure.


Our commitment

Ongoing innovation and global access

We are not resting on our laurels. Every day our in-house design team is exploring new technologies, testing new materials and creating new concepts that build on the genius of We-Vibe. In lock step with the design process we consult with sexuality experts and conduct research with consumers from around the world.

And, we don't want to keep the fruits of our labour a secret. We're working to spread the joy of body-safe and eco-friendly We-Vibe pleasure products around the globe. To date We-Vibe brand products are available on every continent in over 50 countries. Literally thousands of boutiques, adult stores, drug stores and online retailers proudly sell We-Vibe products.

Award-winning products

We-Vibe® products from Standard Innovation® Corporation have been scooping up awards around the globe since the launch of our first product. Why? Because they're innovative, they're best sellers and they're hot!

See below some of the many awards our We-Vibe products have won over the years.


2014 Product of the Year
We-Vibe® 4 Plus
2014 Bestselling Pleasure Product
We-Vibe® 4
2014 Best Pleasure Product Design
We-Vibe® 4
2014 XBIZ
Sex Toy Company of the Year
We-Vibe®
2013 Erofame Product of the Year
Thrill by We-Vibe™
2013 Best Selling Pleasure Product at Adultex Awards
We-Vibe® 3
2013 Most Innovative Pleasure Product at Adultex Awards
Thrill by We-Vibe™
2013 Best Female Product Award at 2013 ETO Awards
Thrill by We-Vibe™
2013 XBIZ - Powered Pleasure Product of the Year
Thrill by We-Vibe™
2012 The Highest Potential Product Award
Thrill by We-Vibe™
2012 Best Selling Product Award Adultex Show Australia
We-Vibe® 3
2012 Innovative Pleasure Product of the Year
We-Vibe® 3
2012 Best Toy for Couples
We-Vibe® 3
2011 Product of the Year
We-Vibe® II
2011 Hot Product of the Year
Touch by We-Vibe™
2011 Best Longtime Seller Award
We-Vibe®
2010 Best Adult Product
We-Vibe®
2009 Hot Product of the Year
We-Vibe®
2009 Top Selling Product
We-Vibe®
2008 Viewer’s Choice Toy of the Year
We-Vibe®
2008 Most Innovative Product Award
We-Vibe®

We-Vibe Milestones

October 2014
The Tango Pleasure Mate Collection™ launches including a special-edition, pearl Tango mini-vibe packaged with two silicone forms — Glow Pleasure Mate™ and Dusk Pleasure Mate™.

October 2014
We-Vibe® 4 Plus named Pleasure Product of the Year at the 2014 EroFame Awards in Germany.

August 2014
We-Vibe introduces We-Vibe 4 Plus, an app-compatible vibrator that connects couples in new and exciting ways. We-Vibe 4 Plus works with the free We-Connect™ app to offer smartphone control, custom vibration playlists and the ability to share control from anywhere in the world.

February 2014
Three new We-Vibe products hit the market: We-Vibe II Plus, and new and improved Tango by We-Vibe™ and Touch by We-Vibe™ solo vibrators.

November 2013
Global study shows We-Vibe tops brand awareness in vibrator market.

October 2013
We-Vibe launches the most advanced We-Vibe product ever created, We-Vibe 4. Shaped for even greater pleasure, We-Vibe 4 is the result of extensive product research and testing with consumers and sexual health experts.

January 2013
Technology and sexual health merge at the Consumer Electronics Show (CES) the makers of We-Vibe present on how science is enhancing sex and intimacy in the new millennium.
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February 2012
We-Vibe got the audience buzzing on the CBS television program, The Doctors. Dr. Ruth Westheimer, reveals surprising ways to send couples’ sex drives into overdrive.

November 2011
We-Vibe 3 is launched to instant critical acclaim. The third generation We-Vibe product has 40 per cent more power than its predecessor and features a wireless remote control.

June 2011
We-Vibe becomes the top-selling product of all time according to a global survey of 750 retailers.

November 2010
We-Vibe is recommended to millions of television viewers by Dr. Laura Berman on The Dr. Oz Show.

October 2010
A new solo line of We-Vibe products are introduced including Touch by We-Vibe and Tango by We-Vibe.

August 2010
We-Vibe becomes one of the best-selling intimate massagers in history with over one million people using it to inject greater intimacy, pleasure and fun into their loving relationships.

Early 2010
Standard Innovation is awarded several patents for the innovative We-Vibe design.

October 2009
We-Vibe II is launched, introducing nine vibration modes. We-Vibe is recognized as the Top Selling Product at the industry-acclaimed Erotixxx Awards in Berlin.

September 2009
We-Vibe is crowned Hot Product of the Year for 2009 at the International Lingerie Show in Las Vegas.
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February 2009
We-Vibe is invited to be part of gifting suites at the Academy Awards.
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October 2008
After only 6 months on the market, We-Vibe is launched in Europe and wins the 2008 the Most Innovative Product Award at the Venus Berlin event.
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April 2008
We-Vibe is launched as the world's first worn while making love vibrator. It is an immediate hit and the sensation begins.

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