The World's Greatest Feel-Good Story

Shaping an industry

We-Vibe® designs and manufactures world-leading couples and solo vibrators. Our world-class engineers and industrial designers work closely with sexual wellness experts, doctors and consumers to design and develop intimate products that work in sync with the human body. We use state-of-the-art techniques and tools to make sure our products set new industry standards for ergonomic design and high performance while remaining eco‑friendly and body-safe.

We-Vibe is from Standard Innovation®, a Canadian company dedicated to shaping the future of sexual health and wellness.

Watch the We-Vibe story

Our obsession

Playfulness, intimacy and sexual satisfaction

We-Vibe is the most popular rechargeable vibrator for couples in the world, with over 2 million people using it to inject more fun and intimacy into their loving relationships.


Our inspiration

The universal desire for shared pleasure and intimacy

Inventor Bruce Murison wondered why there wasn't a massager that could just slide in between a couple while they made love. The more he researched, the more he found an industry full of products that were intimidating, poorly designed and cheaply made of potentially toxic materials. And nothing was specifically designed for shared use by couples.


Our solution

Many years and thousands of designs later

Bruce and Melody had a mission. They founded Standard Innovation Corporation and Bruce dedicated himself to the enormous – and enormously important – task of creating a safe, high quality, eco-friendly sexual aid that enhances the love-making experience for couples. Many years and thousands of design iterations later, the ideal solution was found.

The result is the patented, silicone-encased, worn while making love We-Vibe. The arm between the two vibrating ends is perfectly proportioned, with just the right amount of flex and slenderness to hold the We-Vibe gently in place, while leaving plenty of room for him to slide inside and share the pleasure.


Our commitment

Ongoing innovation and global access

We are not resting on our laurels. Every day our in-house design team is exploring new technologies, testing new materials and creating new concepts that build on the genius of We-Vibe. In lock step with the design process we consult with sexuality experts and conduct research with consumers from around the world.

And, we don't want to keep the fruits of our labour a secret. We're working to spread the joy of body-safe and eco-friendly We-Vibe pleasure products around the globe. To date We-Vibe brand products are available on every continent in over 50 countries. Literally thousands of boutiques, adult stores, drug stores and online retailers proudly sell We-Vibe products.

Award-winning products

We-Vibe® products from Standard Innovation® Corporation have been scooping up awards around the globe since the launch of our first product. Why? Because they're innovative, they're best sellers and they're hot!

See below some of the many awards our We-Vibe products have won over the years.


2014 Bestselling Pleasure Product
We-Vibe® 4
2014 Best Pleasure Product Design
We-Vibe® 4
2014 XBIZ
Sex Toy Company of the Year
We-Vibe®
2013 Erofame Product of the Year
Thrill by We-Vibe™
2013 Best Selling Pleasure Product at Adultex Awards
We-Vibe® 3
2013 Most Innovative Pleasure Product at Adultex Awards
Thrill by We-Vibe™
2013 Best Female Product Award at 2013 ETO Awards
Thrill by We-Vibe™
2013 XBIZ - Powered Pleasure Product of the Year
Thrill by We-Vibe™
2012 The Highest Potential Product Award
Thrill by We-Vibe™
2012 Best Selling Product Award Adultex Show Australia
We-Vibe® 3
2012 Innovative Pleasure Product of the Year
We-Vibe® 3
2012 Best Toy for Couples
We-Vibe® 3
2011 Product of the Year
We-Vibe® II
2011 Hot Product of the Year
Touch by We-Vibe™
2011 Best Longtime Seller Award
We-Vibe®
2010 Best Adult Product
We-Vibe®
2009 Hot Product of the Year
We-Vibe®
2009 Top Selling Product
We-Vibe®
2009 OCRI Startup of the Year Nominee
We-Vibe®
2008 Viewer’s Choice Toy of the Year
We-Vibe®
2008 Most Innovative Product Award
We-Vibe®

Company facts

July 2011
Touch by We-Vibe™ wins Hot Product of the Year.

June 2011
We-Vibe becomes the top-selling product of all time according to a global survey of 750 retailers.

January 2011
Holiday gift-giving surge drives 200% growth in global We-Vibe sales.

November 2010
We-Vibe is recommended to millions of television viewers by Dr. Laura Berman on The Dr. Oz Show.
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October 2010
Three highly anticipated new products are introduced. Touch by We-Vibe™ debuts as the first high-quality rechargeable all-body massager to deliver powerful, deep and satisfying stimulation in a soft and flexible medical-grade silicone body. Tango by We-Vibe™ and Salsa are launched as breakthrough lipstick-sized vibes that pack incredibly deep and satisfying vibrations into very compact shapes.

October 2010
We-Vibe II becomes available in gorgeous new Ruby and Teal colours.

August 2010
We-Vibe becomes one of the best-selling intimate massagers in history with over one million people using it to inject greater intimacy, pleasure and fun into their loving relationships.

March 2010
We-Vibe sets all-time sales records in Australia.

Early 2010
Standard Innovation is awarded several patents for innovative We-Vibe design.

February 2010
We-Vibe is invited to the gifting suites for the Super Bowl in Florida.
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October 2009
We-Vibe II is launched, introducing nine vibration modes. We-Vibe is recognized as the Top Selling Product for 2009 at the industry-acclaimed Erotixxx Awards in Berlin.

September 2009
The We-Vibe is crowned Hot Product of the Year for 2009 at the International Lingerie Show in Las Vegas.
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June 2009
After its huge commercial success across Europe, We-Vibe is selected as the feature for a unique sidewalk store in Paris known as Pop Up Store 1969. The store features only We-Vibe for 69 days.
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February 2009
We-Vibe is invited to be part of gifting suites at the Academy Awards.
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October 2008
After only 6 month's on the market, We-Vibe is launched in Europe and wins the 2008 eLline Most Innovative Product Award at the Venus Berlin event.
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April 2008
Shortly after its launch, We-Vibe was named the Toy of the Year by Talk Sex on the Oxygen Network — hosted by industry renowned sexpert Sue Johanson.
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April 2008
We-Vibe is launched as the world's first dual vibrator worn while making love. It is an immediate hit and the sensation begins.

2003
Bruce Murison, Canadian inventor of We-Vibe, begins a journey that will span many years of effort and thousands of design iterations leading to the launch of the original We-Vibe. Bruce and his wife, Melody, risk everything to pursue their vision.