Shaping an industry
We-Vibe® designs and manufactures world-leading couples and solo vibrators. Our world-class engineers and industrial designers work closely with sexual wellness experts, doctors and consumers to design and develop intimate products that work in sync with the human body. We use state-of-the-art techniques and tools to make sure our products set new industry standards for ergonomic design and high performance while remaining eco‑friendly and body-safe.
We-Vibe is from Standard Innovation®, a Canadian company dedicated to shaping the future of sexual health and wellness.
Watch the We-Vibe story
Playfulness, intimacy and sexual satisfaction
We-Vibe is the most popular rechargeable vibrator for couples in the world, with over 2 million people using it to inject more fun and intimacy into their loving relationships.
The universal desire for shared pleasure and intimacy
Inventor Bruce Murison wondered why there wasn't a massager that could just slide in between a couple while they made love. The more he researched, the more he found an industry full of products that were intimidating, poorly designed and cheaply made of potentially toxic materials. And nothing was specifically designed for shared use by couples.
Many years and thousands of designs later
Bruce and Melody had a mission. They founded Standard Innovation Corporation and Bruce dedicated himself to the enormous – and enormously important – task of creating a safe, high quality, eco-friendly sexual aid that enhances the love-making experience for couples. Many years and thousands of design iterations later, the ideal solution was found.
The result is the patented, silicone-encased, worn while making love We-Vibe. The arm between the two vibrating ends is perfectly proportioned, with just the right amount of flex and slenderness to hold the We-Vibe gently in place, while leaving plenty of room for him to slide inside and share the pleasure.
Ongoing innovation and global access
We are not resting on our laurels. Every day our in-house design team is exploring new technologies, testing new materials and creating new concepts that build on the genius of We-Vibe. In lock step with the design process we consult with sexuality experts and conduct research with consumers from around the world.
And, we don't want to keep the fruits of our labour a secret. We're working to spread the joy of body-safe and eco-friendly We-Vibe pleasure products around the globe. To date We-Vibe brand products are available on every continent in over 50 countries. Literally thousands of boutiques, adult stores, drug stores and online retailers proudly sell We-Vibe products.
Sex Toy Company of the Year
Touch by We-Vibe™ wins Hot Product of the Year.
We-Vibe becomes the top-selling product of all time according to a global survey of 750 retailers.
Holiday gift-giving surge drives 200% growth in global We-Vibe sales.
We-Vibe is recommended to millions of television viewers by Dr. Laura Berman on The Dr. Oz Show.
Three highly anticipated new products are introduced. Touch by We-Vibe™ debuts as the first high-quality rechargeable all-body massager to deliver powerful, deep and satisfying stimulation in a soft and flexible medical-grade silicone body. Tango by We-Vibe™ and Salsa are launched as breakthrough lipstick-sized vibes that pack incredibly deep and satisfying vibrations into very compact shapes.
We-Vibe II becomes available in gorgeous new Ruby and Teal colours.
We-Vibe becomes one of the best-selling intimate massagers in history with over one million people using it to inject greater intimacy, pleasure and fun into their loving relationships.
We-Vibe sets all-time sales records in Australia.
Standard Innovation is awarded several patents for innovative We-Vibe design.
We-Vibe is invited to the gifting suites for the Super Bowl in Florida.
We-Vibe II is launched, introducing nine vibration modes. We-Vibe is recognized as the Top Selling Product for 2009 at the industry-acclaimed Erotixxx Awards in Berlin.
The We-Vibe is crowned Hot Product of the Year for 2009 at the International Lingerie Show in Las Vegas.
After its huge commercial success across Europe, We-Vibe is selected as the feature for a unique sidewalk store in Paris known as Pop Up Store 1969. The store features only We-Vibe for 69 days.
We-Vibe is invited to be part of gifting suites at the Academy Awards.
After only 6 month's on the market, We-Vibe is launched in Europe and wins the 2008 eLline Most Innovative Product Award at the Venus Berlin event.
Shortly after its launch, We-Vibe was named the Toy of the Year by Talk Sex on the Oxygen Network — hosted by industry renowned sexpert Sue Johanson.
We-Vibe is launched as the world's first dual vibrator worn while making love. It is an immediate hit and the sensation begins.
Bruce Murison, Canadian inventor of We-Vibe, begins a journey that will span many years of effort and thousands of design iterations leading to the launch of the original We-Vibe. Bruce and his wife, Melody, risk everything to pursue their vision.