Shaping an industry

We-Vibe® designs and manufactures world-leading couples and solo vibrators. Our world-class engineers and industrial designers work closely with sexual wellness experts, doctors and consumers to design and develop intimate products that work in sync with the human body. We use state-of-the-art techniques and tools to make sure our products set new industry standards for ergonomic design and high performance while remaining eco‑friendly and body-safe.

We-Vibe is from Standard Innovation®, a Canadian company dedicated to shaping the future of sexual health and wellness.

Watch the We-Vibe Story

Our obsession

Playfulness, intimacy and sexual satisfaction

We-Vibe is the most popular rechargeable vibrator for couples in the world, with over 2 million people using it to inject more fun and intimacy into their loving relationships.

Our inspiration

The universal desire for shared pleasure and intimacy

Inventor Bruce Murison wondered why there wasn't a massager that could just slide in between a couple while they made love. The more he researched, the more he found an industry full of products that were intimidating, poorly designed and cheaply made of potentially toxic materials. And nothing was specifically designed for shared use by couples.

Our solution

Many years and thousands of designs later

Bruce and Melody had a mission. They founded Standard Innovation Corporation and Bruce dedicated himself to the enormous – and enormously important – task of creating a safe, high quality, eco-friendly sexual aid that enhances the love-making experience for couples. Many years and thousands of design iterations later, the ideal solution was found.

The result is the patented, silicone-encased, worn while making love We-Vibe. The arm between the two vibrating ends is perfectly proportioned, with just the right amount of flex and slenderness to hold the We-Vibe gently in place, while leaving plenty of room for him to slide inside and share the pleasure.

Our commitment

Ongoing innovation and global access

We are not resting on our laurels. Every day our in-house design team is exploring new technologies, testing new materials and creating new concepts that build on the genius of We-Vibe. In lock step with the design process we consult with sexuality experts and conduct research with consumers from around the world.

And, we don't want to keep the fruits of our labour a secret. We're working to spread the joy of body-safe and eco-friendly We-Vibe pleasure products around the globe. To date We-Vibe brand products are available on every continent in over 50 countries. Literally thousands of boutiques, adult stores, drug stores and online retailers proudly sell We-Vibe products.

Award-winning products

We-Vibe® products from Standard Innovation® Corporation have been scooping up awards around the globe since the launch of our first product. Why? Because they're innovative, they're best sellers and they're hot!

See below some of the many awards our We-Vibe products have won over the years.

award-winning products

2013 Erofame Product of the Year

Thrill by We-Vibe

2013 Best Selling Pleasure Product at Adultex Awards

We-Vibe® 3

2013 Most Innovative Pleasure Product at Adultex Awards

Thrill by We-Vibe

2013 Best Female Product Award at 2013 ETO Awards

Thrill by We-Vibe

2013 XBIZ - Powered Pleasure Product of the Year

Thrill by We-Vibe

2012 The Highest Potential Product Award

Thrill by We-Vibe

2012 Best Selling Product Award Adultex Show Australia

We-Vibe® 3

2012 Innovative Pleasure Product of the Year

We-Vibe® 3

2012 Best Toy for Couples

We-Vibe® 3

2011 Product of the Year

We-Vibe® II

2011 Hot Product of the Year

Touch by We-Vibe

2011 Best Longtime Seller Award

We-Vibe®

2010 Best Adult Product

We-Vibe®

2009 Hot Product of the Year

We-Vibe®

2009 Top Selling Product

We-Vibe®

2009 OCRI Startup of the Year Nominee

We-Vibe®

2008 Viewer’s Choice Toy of the Year

We-Vibe®

2008 Most Innovative Product Award

We-Vibe®

Company facts

July 2011

Touch by We-Vibe wins Hot Product of the Year.
read more

June 2011

We-Vibe becomes the top-selling product of all time according to a global survey of 750 retailers.
read more

January 2011

Holiday gift-giving surge drives 200% growth in global We-Vibe sales.
read more

November 2010

We-Vibe is recommended to millions of television viewers by Dr. Laura Berman on The Dr. Oz Show.
read more

October 2010

Three highly anticipated new products are introduced. Touch by We-Vibe debuts as the first high-quality rechargeable all-body massager to deliver powerful, deep and satisfying stimulation in a soft and flexible medical-grade silicone body. Tango by We-Vibe and Salsa are launched as breakthrough lipstick-sized vibes that pack incredibly deep and satisfying vibrations into very compact shapes.

October 2010

We-Vibe II becomes available in gorgeous new Ruby and Teal colours.
read more

August 2010

We-Vibe becomes one of the best-selling intimate massagers in history with over one million people using it to inject greater intimacy, pleasure and fun into their loving relationships.

March 2010

We-Vibe sets all-time sales records in Australia.
read more

Early 2010

Standard Innovation is awarded several patents for innovative We-Vibe design.
read more

February 2010

We-Vibe is invited to the gifting suites for the Super Bowl in Florida.
read more

October 2009

We-Vibe II is launched, introducing nine vibration modes. We-Vibe is recognized as the Top Selling Product for 2009 at the industry-acclaimed Erotixxx Awards in Berlin.

September 2009

The We-Vibe is crowned Hot Product of the Year for 2009 at the International Lingerie Show in Las Vegas.
read more

June 2009

After its huge commercial success across Europe, We-Vibe is selected as the feature for a unique sidewalk store in Paris known as Pop Up Store 1969. The store features only We-Vibe for 69 days.
read more

February 2009

We-Vibe is invited to be part of gifting suites at the Academy Awards.
read more

October 2008

After only 6 month's on the market, We-Vibe is launched in Europe and wins the 2008 eLline Most Innovative Product Award at the Venus Berlin event.
read more

April 2008

Shortly after its launch, We-Vibe was named the Toy of the Year by Talk Sex on the Oxygen Network — hosted by industry renowned sexpert Sue Johanson.
read more

April 2008

We-Vibe is launched as the world's first dual vibrator worn while making love. It is an immediate hit and the sensation begins.

2003

Bruce Murison, Canadian inventor of We-Vibe, begins a journey that will span many years of effort and thousands of design iterations leading to the launch of the original We-Vibe. Bruce and his wife, Melody, risk everything to pursue their vision.

Leaders in Innovation
Danny Osadca

Danny Osadca

CEO

Danny Osadca became the Chairman and CEO of Standard Innovation ...

read more

Lorraine Byerley

Lorraine Byerley

Vice President,
Marketing

As Vice President, Marketing, Lorraine is responsible for ...

read more

Anne Finlayson

Anne Finlayson

CFO

As CFO, Anne is responsible for all areas of finance ...

read more

Grant Bechthold

Grant Bechthold

Vice President,
Product Development

Grant Bechthold serves as Standard Innovation's Vice ...

read more

Leanne Zahalan

Leanne Zahalan

Director,
Human Resources

As Director of Human Resources, Leanne is ...

read more

Guido Curridor

Guido Curridor

Vice President,
Operations

Guido brings more than 30 years of management experience...

read more

Danny Osadca

Danny Osadca

CEO

Danny Osadca became the Chairman and CEO of Standard Innovation Corporation® in December 2010. Danny is focused on business strategy and managing distribution to continue to grow the business. Prior to joining Standard Innovation, Danny was President and CEO of Med-Eng Systems Inc., a world leader in providing innovative electronic counter measure solutions and protective equipment. Before Med-Eng Systems, Danny was President and CEO of DY 4 Systems, where he engineered a complete financial turnaround and managed a successful IPO (TSE). During Danny's CEO career, he has mentored CEOs in medium to large businesses, helping them lead their organizations to sustainable growth in national and global markets. Danny has also held Board and Trustee positions with a number of technology companies during his career. Danny holds a Bachelor of Commerce Degree from Concordia University and is a Chartered Accountant.

Lorraine Byerley

Lorraine Byerley

Vice President, Marketing

As Vice President, Marketing, Lorraine is responsible for leading Standard Innovation®'s global marketing and communications programs. Her primary responsibilities include management of the product road map, channel marketing, branding, advertising, media relations, sponsorships, market research and web sales. Prior to joining Standard Innovation, Lorraine was the Director of Marketing Communications at Alcatel-Lucent. During her decade-long tenure at the multi-national telecommunications company, she held several senior manager roles at the corporate level and in product groups where she managed the launch of numerous products, solutions and an industry consortium. Previously, Lorraine was responsible for investor relations, media relations and marketing communications at DY 4 Systems Inc. In addition to her broad-based marketing expertise, Lorraine has a passion for market research and web analytics. Lorraine holds a Masters of Environmental Design from the University of Calgary and a Bachelor of Arts from McGill University.

Anne Finlayson

Anne Finlayson

CFO and Vice President, Global Operations

As CFO, Anne is responsible for all areas of finance, business planning, business systems, and IT and oversees the global supply chain. As part of the management team, she is also an active participant in developing and executing Standard Innovation®'s strategy. Anne brings extensive expertise to the organization and has skillfully guided the financial and operational planning at execution throughout the entire lifespan of Standard Innovation Corporation. Prior to joining Standard Innovation, Anne worked as the Director of Silicon Ops at Nortel. While at Nortel, she led the internal silicon manufacturing organization and managed sourcing from external suppliers. Anne holds a Bachelor of Economics & Computer Science degree from the University of Toronto as well as a Masters of Business Administration from the University of Western Ontario.

Grant Bechthold

Grant Bechthold

Vice President, Product Development

Grant Bechthold serves as Standard Innovation®'s Vice President of Product Development, directing all research and product development efforts and bringing SIC's design and engineering vision to fruition. Grant has nurtured the development of our technology roadmap to ensure that Standard Innovation is always innovating and moving forward. Grant has over 30 years of experience in senior management roles with companies such as Allen Vanguard, Med-Eng Systems, Curtiss Wright Controls, Chrysalis and DY 4 Systems. A man of many talents, he has held senior management positions across such varied fields as: Corporate Management, Technology Strategy, Product Line Management, Product Management, Engineering Management, Project Management, Project Engineering, Program Management.

Leanne Zahalan

Leanne Zahalan

Director, Human Resources

As Director of Human Resources, Leanne is responsible for talent acquisition and building a high-performing team that will continue to fuel company growth. She is also responsible for developing HR Programs to support our growing, innovative organization and foster a culture focused on customers, innovation and results. Since joining Standard Innovation®, Leanne has successfully added 15 valuable new employees to the team. She has also built SIC's first account management team, a new marketing team, and a brand new product development team. Leanne has spent her 20-year human resources career in technology companies such as Allen Vanguard, Med-Eng Systems, and AutoSkill International, focusing on recruitment and the delivery of HR programs and services. Leanne holds a Bachelor of Commerce Degree from Carleton University.

Guido Curridor

Guido Curridor

Vice President, Operations

Guido brings more than 30 years of management experience in a variety of functional areas both domestically and internationally. As Vice President of Operations for Standard Innovation, he focuses on maintaining a World Class Supply Chain that provides for the highest level of Customer Service. Most recently Guido headed up all Technology and Business Operations at EION Wireless. Prior to that, he led Global Operations at Med-Eng Systems Inc (acquired by Allen-Vanguard Corporation) and fulfilled many different senior Operations Management positions at Mitel Corporation. With his extensive experience, he has also provided consultancy services to a number of high technology companies in Eastern Ontario.
We-Vibe®: Share the Vibe