Shaping an industry
We-Vibe® designs and manufactures world-leading couples and solo vibrators. Our world-class engineers and industrial designers work closely with sexual wellness experts, doctors and consumers to design and develop intimate products that work in sync with the human body. We use state-of-the-art techniques and tools to make sure our products set new industry standards for ergonomic design and high performance while remaining eco‑friendly and body-safe.
We-Vibe is from Standard Innovation®, a Canadian company dedicated to shaping the future of sexual health and wellness.
Watch the We-Vibe story
Playfulness, intimacy and sexual satisfaction
We-Vibe is the most popular rechargeable vibrator for couples in the world, with over 2 million people using it to inject more fun and intimacy into their loving relationships.
The universal desire for shared pleasure and intimacy
Inventor Bruce Murison wondered why there wasn't a massager that could just slide in between a couple while they made love. The more he researched, the more he found an industry full of products that were intimidating, poorly designed and cheaply made of potentially toxic materials. And nothing was specifically designed for shared use by couples.
Many years and thousands of designs later
Bruce and Melody had a mission. They founded Standard Innovation Corporation and Bruce dedicated himself to the enormous – and enormously important – task of creating a safe, high quality, eco-friendly sexual aid that enhances the love-making experience for couples. Many years and thousands of design iterations later, the ideal solution was found.
The result is the patented, silicone-encased, worn while making love We-Vibe. The arm between the two vibrating ends is perfectly proportioned, with just the right amount of flex and slenderness to hold the We-Vibe gently in place, while leaving plenty of room for him to slide inside and share the pleasure.
Ongoing innovation and global access
We are not resting on our laurels. Every day our in-house design team is exploring new technologies, testing new materials and creating new concepts that build on the genius of We-Vibe. In lock step with the design process we consult with sexuality experts and conduct research with consumers from around the world.
And, we don't want to keep the fruits of our labour a secret. We're working to spread the joy of body-safe and eco-friendly We-Vibe pleasure products around the globe. To date We-Vibe brand products are available on every continent in over 50 countries. Literally thousands of boutiques, adult stores, drug stores and online retailers proudly sell We-Vibe products.
Sex Toy Company of the Year
The Tango Pleasure Mate Collection™ launches including a special-edition, pearl Tango mini-vibe packaged with two silicone forms — Glow Pleasure Mate™ and Dusk Pleasure Mate™.
We-Vibe® 4 Plus named Pleasure Product of the Year at the 2014 EroFame Awards in Germany.
We-Vibe introduces We-Vibe 4 Plus, an app-compatible vibrator that connects couples in new and exciting ways. We-Vibe 4 Plus works with the free We-Connect™ app to offer smartphone control, custom vibration playlists and the ability to share control from anywhere in the world.
Three new We-Vibe products hit the market: We-Vibe II Plus, and new and improved Tango by We-Vibe™ and Touch by We-Vibe™ solo vibrators.
Global study shows We-Vibe tops brand awareness in vibrator market.
We-Vibe launches the most advanced We-Vibe product ever created, We-Vibe 4. Shaped for even greater pleasure, We-Vibe 4 is the result of extensive product research and testing with consumers and sexual health experts.
Technology and sexual health merge at the Consumer Electronics Show (CES) the makers of We-Vibe present on how science is enhancing sex and intimacy in the new millennium.
We-Vibe got the audience buzzing on the CBS television program, The Doctors. Dr. Ruth Westheimer, reveals surprising ways to send couples’ sex drives into overdrive.
We-Vibe 3 is launched to instant critical acclaim. The third generation We-Vibe product has 40 per cent more power than its predecessor and features a wireless remote control.
We-Vibe becomes the top-selling product of all time according to a global survey of 750 retailers.
We-Vibe is recommended to millions of television viewers by Dr. Laura Berman on The Dr. Oz Show.
A new solo line of We-Vibe products are introduced including Touch by We-Vibe and Tango by We-Vibe.
We-Vibe becomes one of the best-selling intimate massagers in history with over one million people using it to inject greater intimacy, pleasure and fun into their loving relationships.
Standard Innovation is awarded several patents for the innovative We-Vibe design.
We-Vibe II is launched, introducing nine vibration modes. We-Vibe is recognized as the Top Selling Product at the industry-acclaimed Erotixxx Awards in Berlin.
We-Vibe is crowned Hot Product of the Year for 2009 at the International Lingerie Show in Las Vegas.
We-Vibe is invited to be part of gifting suites at the Academy Awards.
After only 6 months on the market, We-Vibe is launched in Europe and wins the 2008 the Most Innovative Product Award at the Venus Berlin event.
We-Vibe is launched as the world's first worn while making love vibrator. It is an immediate hit and the sensation begins.