Shaping an industry

We-Vibe® designs and manufactures world-leading couples and solo vibrators. Our world-class engineers and industrial designers work closely with sexual wellness experts, doctors and consumers to design and develop intimate products that work in sync with the human body. We use state-of-the-art techniques and tools to make sure our products set new industry standards for ergonomic design and high performance while remaining eco‑friendly and body-safe.

We-Vibe is from Standard Innovation®, a Canadian company dedicated to shaping the future of sexual health and wellness.

Watch the We-Vibe Story

Our obsession

Playfulness, intimacy and sexual satisfaction

We-Vibe is the most popular rechargeable vibrator for couples in the world, with over 2 million people using it to inject more fun and intimacy into their loving relationships.

Our inspiration

The universal desire for shared pleasure and intimacy

Inventor Bruce Murison wondered why there wasn't a massager that could just slide in between a couple while they made love. The more he researched, the more he found an industry full of products that were intimidating, poorly designed and cheaply made of potentially toxic materials. And nothing was specifically designed for shared use by couples.

Our solution

Many years and thousands of designs later

Bruce and Melody had a mission. They founded Standard Innovation Corporation and Bruce dedicated himself to the enormous – and enormously important – task of creating a safe, high quality, eco-friendly sexual aid that enhances the love-making experience for couples. Many years and thousands of design iterations later, the ideal solution was found.

The result is the patented, silicone-encased, worn while making love We-Vibe. The arm between the two vibrating ends is perfectly proportioned, with just the right amount of flex and slenderness to hold the We-Vibe gently in place, while leaving plenty of room for him to slide inside and share the pleasure.

Our commitment

Ongoing innovation and global access

We are not resting on our laurels. Every day our in-house design team is exploring new technologies, testing new materials and creating new concepts that build on the genius of We-Vibe. In lock step with the design process we consult with sexuality experts and conduct research with consumers from around the world.

And, we don't want to keep the fruits of our labour a secret. We're working to spread the joy of body-safe and eco-friendly We-Vibe pleasure products around the globe. To date We-Vibe brand products are available on every continent in over 50 countries. Literally thousands of boutiques, adult stores, drug stores and online retailers proudly sell We-Vibe products.

Award-winning products

We-Vibe® products from Standard Innovation® Corporation have been scooping up awards around the globe since the launch of our first product. Why? Because they're innovative, they're best sellers and they're hot!

See below some of the many awards our We-Vibe products have won over the years.

award-winning products

2014 Bestselling Pleasure Product

We-Vibe® 4

2014 Best Pleasure Product Design

We-Vibe® 4

2014 XBIZ
Sex Toy Company of the Year

We-Vibe®

2013 Erofame Product of the Year

Thrill by We-Vibe

2013 Best Selling Pleasure Product at Adultex Awards

We-Vibe® 3

2013 Most Innovative Pleasure Product at Adultex Awards

Thrill by We-Vibe

2013 Best Female Product Award at 2013 ETO Awards

Thrill by We-Vibe

2013 XBIZ - Powered Pleasure Product of the Year

Thrill by We-Vibe

2012 The Highest Potential Product Award

Thrill by We-Vibe

2012 Best Selling Product Award Adultex Show Australia

We-Vibe® 3

2012 Innovative Pleasure Product of the Year

We-Vibe® 3

2012 Best Toy for Couples

We-Vibe® 3

2011 Product of the Year

We-Vibe® II

2011 Hot Product of the Year

Touch by We-Vibe

2011 Best Longtime Seller Award

We-Vibe®

2010 Best Adult Product

We-Vibe®

2009 Hot Product of the Year

We-Vibe®

2009 Top Selling Product

We-Vibe®

2009 OCRI Startup of the Year Nominee

We-Vibe®

2008 Viewer’s Choice Toy of the Year

We-Vibe®

2008 Most Innovative Product Award

We-Vibe®

Company facts

July 2011

Touch by We-Vibe wins Hot Product of the Year.
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June 2011

We-Vibe becomes the top-selling product of all time according to a global survey of 750 retailers.
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January 2011

Holiday gift-giving surge drives 200% growth in global We-Vibe sales.
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November 2010

We-Vibe is recommended to millions of television viewers by Dr. Laura Berman on The Dr. Oz Show.
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October 2010

Three highly anticipated new products are introduced. Touch by We-Vibe debuts as the first high-quality rechargeable all-body massager to deliver powerful, deep and satisfying stimulation in a soft and flexible medical-grade silicone body. Tango by We-Vibe and Salsa are launched as breakthrough lipstick-sized vibes that pack incredibly deep and satisfying vibrations into very compact shapes.

October 2010

We-Vibe II becomes available in gorgeous new Ruby and Teal colours.
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August 2010

We-Vibe becomes one of the best-selling intimate massagers in history with over one million people using it to inject greater intimacy, pleasure and fun into their loving relationships.

March 2010

We-Vibe sets all-time sales records in Australia.
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Early 2010

Standard Innovation is awarded several patents for innovative We-Vibe design.
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February 2010

We-Vibe is invited to the gifting suites for the Super Bowl in Florida.
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October 2009

We-Vibe II is launched, introducing nine vibration modes. We-Vibe is recognized as the Top Selling Product for 2009 at the industry-acclaimed Erotixxx Awards in Berlin.

September 2009

The We-Vibe is crowned Hot Product of the Year for 2009 at the International Lingerie Show in Las Vegas.
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June 2009

After its huge commercial success across Europe, We-Vibe is selected as the feature for a unique sidewalk store in Paris known as Pop Up Store 1969. The store features only We-Vibe for 69 days.
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February 2009

We-Vibe is invited to be part of gifting suites at the Academy Awards.
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October 2008

After only 6 month's on the market, We-Vibe is launched in Europe and wins the 2008 eLline Most Innovative Product Award at the Venus Berlin event.
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April 2008

Shortly after its launch, We-Vibe was named the Toy of the Year by Talk Sex on the Oxygen Network — hosted by industry renowned sexpert Sue Johanson.
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April 2008

We-Vibe is launched as the world's first dual vibrator worn while making love. It is an immediate hit and the sensation begins.

2003

Bruce Murison, Canadian inventor of We-Vibe, begins a journey that will span many years of effort and thousands of design iterations leading to the launch of the original We-Vibe. Bruce and his wife, Melody, risk everything to pursue their vision.

Leaders in Innovation
Anne Finlayson

Anne Finlayson

CEO and CFO

As CEO and CFO Anne will focus on overall company growth and performance ...

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Simon Smith

Simon Smith

VP Business Development
and Marketing

As our VP Business Development and Marketing, Simon is ...

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Guido Curridor

Guido Curridor

Vice President,
Operations

Guido brings more than 30 years of management experience...

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Lee-Anne Clare

Lee Anne Clare

Director,
Finance

Lee-Anne Clare is responsible for overseeing the Finance and Facilities functions ...

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Leanne Zahalan

Leanne Zahalan

Director,
Human Resources

As Director of Human Resources, Leanne is responsible for talent acquisition ...

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Anne Finlayson

Anne Finlayson

CEO and CFO

As CEO and CFO Anne will focus on overall company growth and performance, strategic direction and product innovation. Anne was previously Standard Innovation’s CFO responsible for operations, product introductions and intellectual property protection. Anne has a long history with the company and has been part of the management team since the company was founded. Before joining Standard Innovation, Anne was in finance and supply chain management at Nortel Networks. She holds a Bachelor of Economics & Computer Science degree from the University of Toronto as well as a MBA from the University of Western Ontario.

Simon Smith

Simon Smith

VP Business Development and Marketing

As our VP Business Development and Marketing, Simon is responsible for the achievement of revenue and growth targets globally as well as leading the marketing function and participating in product line development. Simon has a background in sales and business management and brings more than 16 years of business experience to the position. Prior to joining Standard Innovation, he held senior roles in business development and marketing at several global companies, such as Eversharp Pro Inc. and Kerr Heating. He holds a Master of Arts from the University of Windsor, and a Bachelor of Arts from the University of Western Ontario.

Guido Curridor

Guido Curridor

Vice President, Operations

As Vice President of Operations, Guido focuses on maintaining a world class Supply Chain and Customer Service operations to achieve the highest level of customer satisfaction. In addition, Guido is responsible for the performance of the Business Systems and the Information Technology function. Guido brings more than 35 years of management experience in a variety of functional areas both domestically and internationally. Most recently Guido headed up all Technology and Business Operations at EION Wireless. Prior to that, he led Global Operations at Med-Eng Systems Inc (acquired by Allen-Vanguard Corporation) and fulfilled many different senior Operations Management positions at Mitel Corporation. With his extensive experience, he has also provided consultancy services to a number of local technology companies.

Lee-Anne Clare

Lee-Anne Clare

Director, Fianance

Lee-Anne Clare is responsible for overseeing the Finance and Facilities functions. Prior to joining Standard Innovation, Lee-Anne held Controller positions at Covidien and Solectron. Lee-Anne holds a Bachelor of Commerce Degree from the University of Ottawa and is a Certified Management Accountant.

Leanne Zahalan

Leanne Zahalan

Director, Human Resources

As Director of Human Resources, Leanne is responsible for talent acquisition and building a high-performing team that will continue to fuel company growth. She is also responsible for developing HR Programs to support our growing, innovative organization and foster a culture focused on customers, innovation and results. Since joining Standard Innovation®, Leanne has successfully added 15 valuable new employees to the team. She has also built SIC's first account management team, a new marketing team, and a brand new product development team. Leanne has spent her 20-year human resources career in technology companies such as Allen Vanguard, Med-Eng Systems, and AutoSkill International, focusing on recruitment and the delivery of HR programs and services. Leanne holds a Bachelor of Commerce Degree from Carleton University.
We-Vibe®: Share the Vibe